Actually, Jeff (who graces this fare site from time to time) is currently obsessed with this particular timepiece, and even considered selling his vintage Rolex Datejust to help pay for it. Tempted to bid on this lot in tomorrow's Antiquorum sale, Jeff began to research this model (reference E 2644), thinking perhaps he could find the same tag heuer aquaracer watchfrom a dealer, on eBay, or a forum. But you know what? Because this watch doesn't have a name, and few outside of the auction world would take enough time to catalog the reference number, there isn't a single other LeCoultre reference E 2644 available in the world at this time.This could be Jeff's only chance at purchasing this watch that he's spent hours staring at, all because LeCoultre didn't give it a name. It will be up on the block tomorrow tomorrow with a pre-sale estimate of $2200-$2800. Click here for details.
Here's a tip. If you ever start a tag heuer aquaracer watch company, give all of your watches a name. Those models that have names, whether it be Submariner, Speedmaster, Polaris, Navitimer, or anything else, stand out amidst the dozens of nameless models that we find each and every day. If a watch doesn't have a model name, it's pretty hard to identify, and equally hard to discuss with your friends, and thus rarely become classics, cult or other.Take this LeCoultre chronograph you see to the right. This thing is AWESOME. Check out the blue sunburst dial, unique round multi-colored hour markers, and red-tipped second hand. You can't see it from this picture, but this watch also features a small but thick case that we don't see too often in LeCoultre chronographs. Take these great attributes, add in a Valjoux 72 movement and the LeCoultre name, and you have a tag heuer aquaracer watch people WANT.
